Paid Search Advertising

Paid search gives you immediate visibility at exactly the moment someone is looking for what you offer. Managed poorly, it drains budget. Managed correctly, it is the most measurable channel in your marketing mix. Lively Designs runs paid search campaigns as a strategic lever — never as a "set it and forget it" expense.

What We Manage

Google Ads search, display, and Performance Max campaigns. Microsoft Advertising for B2B and senior demographics. Local Service Ads for home service businesses. Retargeting audiences across Display and YouTube. The right mix depends entirely on your business model, your margins, and your buyer's typical path to conversion.

How We Run Campaigns

Tight keyword themes, exact and phrase match by default, negative keyword lists built and maintained weekly. Conversion tracking that ties every dollar to revenue, not just clicks. Landing pages built for the campaign, not generic home-page redirects. Bid management informed by your actual customer lifetime value, not just industry benchmarks.

Reporting You Can Actually Use

Every month, your paid search report shows cost per qualified lead, cost per acquisition, conversion path, and trending efficiency. The report is built for the owner or marketing lead who has to defend the budget — not as a vanity dashboard designed to look impressive.

Book a call to review your current paid search program or scope a new one. We will tell you honestly whether paid search is the right channel for what you are trying to do.